Jesús García-Madariaga

According to our database, Jesús García-Madariaga authored at least 5 papers between 2017 and 2021.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2021

The Influence of Opinion Leaders' eWOM on Online Consumer Decisions: A Study on Social Influence.

Sandra Tobon, Jesús García-Madariaga

J. Theor. Appl. Electron. Commer. Res., 2021

2020

Gamification and online consumer decisions: Is the game over?

Sandra Tobon, José L. Ruiz-Alba, Jesús García-Madariaga

Decis. Support Syst., 2020

2019

A Fuzzy Linguistic RFM Model Applied to Campaign Management.

Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga, Enrique Herrera-Viedma

Int. J. Interact. Multim. Artif. Intell., 2019

A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

Rocío González Martínez, Ramón Alberto Carrasco, Jesús García-Madariaga, Carlos Porcel Gallego, Enrique Herrera-Viedma

Proceedings of the 7th International Conference on Information Technology and Quantitative Management, 2019

2017

Integrating a Tourism Service Quality Evaluation Linguistic Multi-criteria Decision Making Model into a Relational Database Management System.

Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga, Enrique Herrera-Viedma

Proceedings of the Advances in Fuzzy Logic and Technology 2017 - Proceedings of: EUSFLAT-2017 - The 10th Conference of the European Society for Fuzzy Logic and Technology, September 11-15, 2017, Warsaw, Poland IWIFSGN'2017, 2017