Jeevananthan Manickavasagam

According to our database, Jeevananthan Manickavasagam authored at least 3 papers between 2013 and 2016.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2016

User Disposition and Attitude towards Advertisements Placed in Facebook, LinkedIn, Twitter and YouTube: A Decision Tree and MANOVA Approach.

Janarthanan Balakrishnan, Jeevananthan Manickavasagam

J. Electron. Commer. Organ., 2016

2015

Examining beliefs, values and attitudes towards social media advertisements: results from India.

Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam

Int. J. Bus. Inf. Syst., 2015

2013

The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship Analysis.

Thamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam

Int. J. Online Mark., 2013