Jan-Benedict E. M. Steenkamp

According to our database, Jan-Benedict E. M. Steenkamp authored at least 3 papers between 2009 and 2014.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2014

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning.

Jan-Benedict E. M. Steenkamp, Inge Geyskens

Mark. Sci., 2014

2013

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective.

Kartik Kalaignanam, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli

Manag. Sci., 2013

2009

A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales.

Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, Bernard P. Veldkamp

Mark. Sci., 2009