Irene Garcia Medina

According to our database, Irene Garcia Medina authored at least 7 papers between 2012 and 2020.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2020

How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting.

Gloria Jiménez Marín, Paloma Sanz Marcos, Irene Garcia Medina, Patricia Margarida Farias Coelho

Int. J. Interact. Mob. Technol., 2020

The Dialogical Potential of Facebook: The Case of Fashion Brands.

Marián Navarro Beltrá, Irene Garcia Medina, Pedro Alvaro Pereira Correia

Int. J. Interact. Mob. Technol., 2020

2017

Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands.

Zahaira Fabiola González Romo, Irene Garcia Medina, Noemí Plaza Romero

Int. J. Interact. Mob. Technol., 2017

Social Media: A New Way of Public and Political Communication in Digital Media.

Patricia Margarida Farias Coelho, Pedro Alvaro Pereira Correia, Irene Garcia Medina

Int. J. Interact. Mob. Technol., 2017

2016

Branded Apps in Spain as a Means of Communicating Trends in Fashion.

Zahaira Fabiola González Romo, Ruth S. Contreras Espinosa, Irene Garcia Medina

Int. J. Interact. Mob. Technol., 2016

2014

Digital Social Media: An Interactive Technology Incorporated as a Competitive Advantage for Business.

Pedro Alvaro Pereira Correia, Irene Garcia Medina

Int. J. Interact. Mob. Technol., 2014

2012

The Importance of Social Media for Commerce. A Case Study in Madeira (Portugal).

Irene Garcia Medina, Pedro Alvaro Pereira Correia

Int. J. Interact. Mob. Technol., 2012