Ioana Bianca Chitu

According to our database, Ioana Bianca Chitu authored at least 3 papers between 2021 and 2023.

Collaborative distances:

• Dijkstra number of eight.
• Erdős number of seven.

2023

Getting users out of the loop: Key factors to surpass the messy middle point.

Eliza Nichifor, Gabriel Bratucu, Ioana Bianca Chitu, Ovidiu Mircea Tierean, Adriana Veronica Litra, Alexandra Zamfirache, Daniela Roxana Vuta

Electron. Commer. Res. Appl., May, 2023

2021

How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania.

Eliza Nichifor, Radu Constantin Lixandroiu, Ioana Bianca Chitu, Gabriel Bratucu, Adrian Trifan

J. Theor. Appl. Electron. Commer. Res., 2021

Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components.

Eliza Nichifor, Radu Constantin Lixandroiu, Ioana Bianca Chitu, Gabriel Bratucu, Silvia Sumedrea, Catalin Ioan Maican, Alina Simona Tecau

J. Theor. Appl. Electron. Commer. Res., 2021