Ilyoo B. Hong

According to our database, Ilyoo B. Hong authored at least 13 papers between 1998 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

Understanding the influence of a host's guest perceptions on sharing intention on the airbnb platform: A signaling theory perspective.

Ilyoo Barry Hong, Minjae Kim

Telematics Informatics, 2024

2021

The Influence of Situational Constraints on Consumers' Evaluation and Use of Online Reviews: A Heuristic-Systematic Model Perspective.

Jieun Lee, Ilyoo Barry Hong

J. Theor. Appl. Electron. Commer. Res., 2021

2020

Predicting user-level marketing performance of location-based social networking sites.

Ilyoo Barry Hong

J. Comput. Inf. Syst., 2020

2019

Understanding and Predicting Behavioral Intention to Adopt Mobile Banking: The Korean Experience.

Ilyoo Barry Hong

J. Glob. Inf. Manag., 2019

Consumer's Electronic Word-of-Mouth Adoption: The Trust Transfer Perspective.

Jieun Lee, Ilyoo B. Hong

Int. J. Electron. Commer., 2019

2018

Building Initial Trust in an Intermediary in B2C Online Marketplaces: The Korean Evidence From Interpark.com.

Ilyoo B. Hong

J. Glob. Inf. Manag., 2018

2016

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity.

Jieun Lee, Ilyoo B. Hong

Int. J. Inf. Manag., 2016

2015

Understanding the consumer's online merchant selection process: The roles of product involvement, perceived risk, and trust expectation.

Ilyoo B. Hong

Int. J. Inf. Manag., 2015

2013

The mediating role of consumer trust in an online merchant in predicting purchase intention.

Ilyoo B. Hong, Hoon S. Cha

Int. J. Inf. Manag., 2013

2011

The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust.

Ilyoo B. Hong, Hwihyung Cho

Int. J. Inf. Manag., 2011

2007

A survey of web site success metrics used by Internet-dependent organizations in Korea.

Ilyoo B. Hong

Internet Res., 2007

2002

A new framework for interorganizational systems based on the linkage of participants' roles.

Ilyoo B. Hong

Inf. Manag., 2002

1998

Toward a New Framework for Interorganizational Systems: A Network Configuration Perspective.

Ilyoo B. Hong, Changsu Kim

Proceedings of the Thirty-First Annual Hawaii International Conference on System Sciences, 1998