Hubert Gatignon

According to our database1, Hubert Gatignon authored at least 2 papers between 1993 and 2002.

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Bibliography

2002
A Structural Approach to Assessing Innovation: Construct Development of Innovation Locus, Type, and Characteristics.
Manag. Sci., 2002

1993
Chapter 15 Marketing-mix models.
Proceedings of the Marketing, 1993


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