Hsuan-Yi Chou

According to our database¹, Hsuan-Yi Chou authored at least 3 papers between 2014 and 2019.

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2019

Units of time do matter: How countdown time units affect consumers' intentions to participate in group-buying offers.

[BibT_eX]

[DOI]

Electron. Commer. Res. Appl., 2019

2016

The effects of happiness types and happiness congruity on game app advertising and environments.

[BibT_eX]

[DOI]

Electron. Commer. Res. Appl., 2016

2014

Effects of SMS teaser ads on product curiosity.

[BibT_eX]

[DOI]

Int. J. Mob. Commun., 2014