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Heng Zhang

Orcid: 0000-0002-6105-6994

Affiliations:
  • University of Southern California, Marshall School of Business, Los Angeles, CA, USA


According to our database1, Heng Zhang authored at least 11 papers between 2018 and 2024.

Collaborative distances:
  • Dijkstra number2 of four.
  • Erdős number3 of four.

Timeline

Legend:

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Links

Online presence:

On csauthors.net:

Bibliography

2024
Product Service Outsourcing: Impact of Environment Uncertainty and Partial Observability.
[BibTeX]
[DOI]
Yimin Wang
,
Mei Li
,
Ning Ma
,
Heng Zhang
Manuf. Serv. Oper. Manag., 2024

Content Promotion for Online Content Platforms with the Diffusion Effect.
[BibTeX]
[DOI]
Yunduan Lin
,
Mengxin Wang
,
Heng Zhang
,
Renyu Zhang
,
Zuo-Jun Max Shen
Manuf. Serv. Oper. Manag., 2024

Large Language Models for Market Research: A Data-augmentation Approach.
[BibTeX]
[DOI]
Mengxin Wang
,
Dennis J. Zhang
,
Heng Zhang
CoRR, 2024

Nonprogressive Diffusion on Social Networks: Approximation and Applications.
[BibTeX]
[DOI]
Yunduan Lin
,
Heng Zhang
,
Renyu Zhang
,
Zuo-Jun Max Shen
Proceedings of the 25th ACM Conference on Economics and Computation, 2024

2023
The Impact of Social Nudges on User-Generated Content for Social Network Platforms.
[BibTeX]
[DOI]
Zhiyu Zeng
,
Hengchen Dai
,
Dennis J. Zhang
,
Heng Zhang
,
Renyu Zhang
,
Zhiwei Xu
,
Zuo-Jun Max Shen
Manag. Sci., September, 2023

Multiproduct pricing under the multinomial logit model with local network effects.
[BibTeX]
[DOI]
Mohan Gopalakrishnan
,
Heng Zhang
,
Zhiqi Zhang
Decis. Sci., August, 2023

Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments.
[BibTeX]
[DOI]
Zikun Ye
,
Dennis J. Zhang
,
Heng Zhang
,
Renyu Zhang
,
Xin Chen
,
Zhiwei Xu
Manag. Sci., July, 2023

Deep Learning Based Causal Inference for Large-Scale Combinatorial Experiments: Theory and Empirical Evidence.
[BibTeX]
[DOI]
Zikun Ye
,
Zhiqi Zhang
,
Dennis J. Zhang
,
Heng Zhang
,
Renyu Zhang
Proceedings of the 24th ACM Conference on Economics and Computation, 2023

2020
Position Ranking and Auctions for Online Marketplaces.
[BibTeX]
[DOI]
Leon Yang Chu
,
Hamid Nazerzadeh
,
Heng Zhang
Manag. Sci., 2020

Assortment Optimization Under the Paired Combinatorial Logit Model.
[BibTeX]
[DOI]
Heng Zhang
,
Paat Rusmevichientong
,
Huseyin Topaloglu
Oper. Res., 2020

2018
Technical Note - Multiproduct Pricing Under the Generalized Extreme Value Models with Homogeneous Price Sensitivity Parameters.
[BibTeX]
[DOI]
Heng Zhang
,
Paat Rusmevichientong
,
Huseyin Topaloglu
Oper. Res., 2018


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