Helena Van Kerrebroeck

According to our database, Helena Van Kerrebroeck authored at least 4 papers between 2017 and 2019.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2019

Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions.

Laurens De Gauquier, Malaika Brengman, Kim Willems, Helena Van Kerrebroeck

Virtual Real., 2019

Can't touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership.

Malaika Brengman, Kim Willems, Helena Van Kerrebroeck

Virtual Real., 2019

2017

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications.

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems

Virtual Real., 2017

Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall.

Helena Van Kerrebroeck, Malaika Brengman, Kim Willems

Comput. Hum. Behav., 2017