Helen McCormick

According to our database, Helen McCormick authored at least 4 papers between 2021 and 2023.

Collaborative distances:

• Dijkstra number of seven.
• Erdős number of seven.

2023

Exploring how different ages of consumers shop on women's fashion retail websites.

Rosy Boardman, Helen McCormick

Int. J. Hum. Comput. Stud., September, 2023

Exploring attention on a retailer's homepage: an eye-tracking & qualitative research study.

Rosy Boardman, Helen McCormick, Claudia E. Henninger

Behav. Inf. Technol., June, 2023

2022

Attention and behaviour on fashion retail websites: an eye-tracking study.

Rosy Boardman, Helen McCormick

Inf. Technol. People, 2022

2021

Social media influencers' narrative strategies to create eWOM: A theoretical contribution.

Shuang Zhou, Liz Barnes, Helen McCormick, Marta Blazquez Cano

Int. J. Inf. Manag., 2021