Guiomar Martín-Herrán

According to our database, Guiomar Martín-Herrán authored at least 34 papers between 2004 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Existence of equilibrium in a dynamic supply chain game with vertical coordination, horizontal competition, and complementary goods.

Bertrand Crettez, Naïla Hayek, Guiomar Martín-Herrán

Eur. J. Oper. Res., 2025

2024

The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers.

Salma Karray, Guiomar Martín-Herrán

Int. Trans. Oper. Res., January, 2024

Efficiency-Inducing Policy for Polluting Oligopolists.

Guiomar Martín-Herrán, Santiago J. Rubio

Dyn. Games Appl., 2024

2022

Cooperative advertising in competing supply chains and the long-term effects of retail advertising.

Salma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué

J. Oper. Res. Soc., 2022

Investment in Cleaner Technologies in a Transboundary Pollution Dynamic Game: A Numerical Investigation.

Javier de Frutos, Víctor Gatón, Paula M. López-Pérez, Guiomar Martín-Herrán

Dyn. Games Appl., 2022

2021

On coincidence of feedback and global Stackelberg equilibria in a class of differential games.

Guiomar Martín-Herrán, Santiago J. Rubio

Eur. J. Oper. Res., 2021

Equilibrium strategies in a multiregional transboundary pollution differential game with spatially distributed controls.

Javier de Frutos, Paula M. López-Pérez, Guiomar Martín-Herrán

Autom., 2021

2020

Manufacturer defensive and offensive advertising in competing distribution channels.

Guiomar Martín-Herrán, Simon Pierre Sigué

Int. Trans. Oper. Res., 2020

2019

Fighting store brands through the strategic timing of pricing and advertising decisions.

Salma Karray, Guiomar Martín-Herrán

Eur. J. Oper. Res., 2019

Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising.

Pietro De Giovanni, Salma Karray, Guiomar Martín-Herrán

Eur. J. Oper. Res., 2019

Spatial vs. non-spatial transboundary pollution control in a class of cooperative and non-cooperative dynamic games.

Javier de Frutos, Guiomar Martín-Herrán

Eur. J. Oper. Res., 2019

2018

Selection of a Markov Perfect Nash Equilibrium in a Class of Differential Games.

Javier de Frutos, Guiomar Martín-Herrán

Dyn. Games Appl., 2018

2016

Unbounded growth in the Neoclassical growth model with non-constant discounting.

Francisco Cabo, Guiomar Martín-Herrán, María Pilar Martínez-García

Math. Soc. Sci., 2016

The impact of foresight in a transboundary pollution game.

Hassan Benchekroun, Guiomar Martín-Herrán

Eur. J. Oper. Res., 2016

2015

Does Flexibility Facilitate Sustainability of Cooperation Over Time? A Case Study from Environmental Economics.

Javier de Frutos, Guiomar Martín-Herrán

J. Optim. Theory Appl., 2015

Price coordination in distribution channels: A dynamic perspective.

Guiomar Martín-Herrán, Sihem Taboubi

Eur. J. Oper. Res., 2015

Trade deals and/or on-package coupons.

Guiomar Martín-Herrán, Simon Pierre Sigué

Eur. J. Oper. Res., 2015

2014

Downstream horizontal integration and multiunit dealership.

Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour

Int. Trans. Oper. Res., 2014

2012

Dual role of price and myopia in a marketing channel.

Guiomar Martín-Herrán, Sihem Taboubi, Georges Zaccour

Eur. J. Oper. Res., 2012

2011

Strategic interactions in traditional franchise systems: Are franchisors always better off?

Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour

Eur. J. Oper. Res., 2011

Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?

Guiomar Martín-Herrán, Simon Pierre Sigué

Eur. J. Oper. Res., 2011

2010

The Leitmann-Schmitendorf advertising differential game.

Steffen Jørgensen, Guiomar Martín-Herrán, Georges Zaccour

Appl. Math. Comput., 2010

2009

A dynamic model for advertising and pricing competition between national and store brands.

Salma Karray, Guiomar Martín-Herrán

Eur. J. Oper. Res., 2009

2008

Technological Leadership and Sustainable Growth in a Bilateral Trade Model.

Francisco Cabo, Guiomar Martín-Herrán, María Pilar Martínez-García

IGTR, 2008

Competing for consumer's attention.

Guiomar Martín-Herrán, Olivier Rubel, Georges Zaccour

Autom., 2008

Feedback Stackelberg equilibrium strategies when the private label competes with the national brand.

Nawel Amrouche, Guiomar Martín-Herrán, Georges Zaccour

Ann. Oper. Res., 2008

2006

A Time-Consistent Agreement in an interregional differential Game on Pollution and Trade.

Francisco Cabo, Elena Escudero, Guiomar Martín-Herrán

IGTR, 2006

The Impact of Manufacturers' Wholesale Prices on a Retailer's Shelf-Space and Pricing Decisions.

Guiomar Martín-Herrán, Sihem Taboubi, Georges Zaccour

Decis. Sci., 2006

Deforestation and foreign transfers: a Stackelberg differential game approach.

Guiomar Martín-Herrán, Pierre Cartigny, Estelle Motte, Mabel Tidball

Comput. Oper. Res., 2006

2005

Shelf-Space Allocation and Advertising Decisions in the Marketing Channel: a differential Game Approach.

Guiomar Martín-Herrán, Sihem Taboubi

IGTR, 2005

Sustainability of Cooperation overtime in Linear-Quadratic differential Games.

Steffen Jørgensen, Guiomar Martín-Herrán, Georges Zaccour

IGTR, 2005

A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation.

Guiomar Martín-Herrán, Sihem Taboubi, Georges Zaccour

Autom., 2005

2004

Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note.

Ramla Jarrar, Guiomar Martín-Herrán, Georges Zaccour

Manag. Sci., 2004

Slowing deforestation pace through subsidies: a differential game.

Karima Fredj, Guiomar Martín-Herrán, Georges Zaccour

Autom., 2004