Guihang Guo
Orcid: 0000-0001-8659-584X
According to our database1,
Guihang Guo
authored at least 10 papers
between 2019 and 2023.
Collaborative distances:
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On csauthors.net:
Bibliography
2023
Proceedings of the 14th International Conference on E-business, Management and Economics, 2023
Proceedings of the 6th International Conference on Big Data Technologies, 2023
2022
Proceedings of the 5th International Conference on Information Management and Management Science, 2022
Proceedings of the 14th International Conference on Education Technology and Computers, 2022
The influence of brand cultural marketing on consumers' willingness to participate in value co-creation.
Proceedings of the 13th International Conference on E-business, Management and Economics, 2022
2021
A Research on the Negative Attitude of Bilibili Users to the Product Placement in Videos of Content Creators.
Proceedings of the ICEME 2021: The 12th International Conference on E-business, Management and Economics, Beijing, China, July 17, 2021
2020
Study on the Pricing of Perishable Products in the Supply Chain with Overconfident Consumers.
Proceedings of the ICBDT 2020: 3rd International Conference on Big Data Technologies, 2020
An Analysis of the Profit Model and Its Financial Evaluation of GOME Retail Holdings Limited under the "New Retail".
Proceedings of the ICBDT 2020: 3rd International Conference on Big Data Technologies, 2020
2019
Proceedings of the ICIT 2019, 2019
Factors Influencing University Students' Intention to Redeem Digital Takeaway Coupons - Analysis Based on A Survey in China.
Proceedings of the ICIT 2019, 2019