Gloria Volkmann
According to our database1,
Gloria Volkmann
authored at least 4 papers
between 2015 and 2019.
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Bibliography
2019
Towards Mining Brand Associations from User-Generated Content (UGC): Evidence from Linguistic characteristics.
Proceedings of the 27th European Conference on Information Systems, 2019
2018
Designing a Methodology for Marketing Intelligence Systems - The Case of Brand Image Diagnostics.
Proceedings of the 26th European Conference on Information Systems: Beyond Digitization, 2018
2017
Erhebung und Diagnostik von Markenassoziationsnetzwerken auf Grundlage nutzergenerierter Inhalte.
Proceedings of the Towards Thought Leadership in Digital Transformation: 13. Internationale Tagung Wirtschaftsinformatik, 2017
2015
Proceedings of the Smart Enterprise Engineering: 12. Internationale Tagung Wirtschaftsinformatik, 2015