Gaia Rubera

According to our database¹, Gaia Rubera authored at least 3 papers between 2010 and 2021.

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2021

Measuring Competition for Attention in Social Media: National Women's Soccer League Players on Twitter.

[BibT_eX]

[DOI]

Mark. Sci., 2021

2015

Design Innovativeness and Product Sales' Evolution.

[BibT_eX]

[DOI]

Mark. Sci., 2015

2010

How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce.

[BibT_eX]

[DOI]

Inf. Manag., 2010