Fue Zeng

According to our database, Fue Zeng authored at least 2 papers between 2020 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2022

Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals.

Fue Zeng, Ruijuan Wang, Stella Yiyan Li, Zhe Qu

Inf. Manag., 2022

2020

Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce.

Xueming Luo, Yuchi Zhang, Fue Zeng, Zhe Qu

MIS Q., 2020