Freya De Keyzer

According to our database, Freya De Keyzer authored at least 5 papers between 2017 and 2023.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2023

The processing of native advertising compared to banner advertising: an eye-tracking experiment.

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker

Electron. Commer. Res., September, 2023

2022

Let's get personal: Which elements elicit perceived personalization in social media advertising?

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker

Electron. Commer. Res. Appl., 2022

2021

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis.

Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Freya De Keyzer

Online Inf. Rev., 2021

2019

The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites.

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker

Int. J. Electron. Commer., 2019

2017

Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media.

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker

Online Inf. Rev., 2017