Florian Nottorf

According to our database, Florian Nottorf authored at least 10 papers between 2012 and 2014.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2014

Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals.

Florian Nottorf

Electron. Commer. Res. Appl., 2014

Decision Support in the Field of Online Marketing - Development of a Data Landscape.

Thomas Hansmann, Florian Nottorf

Proceedings of the E-Business and Telecommunications - 11th International Joint Conference, 2014

Decision Support and Online Advertising - Development and Empirical Testing of a Data Landscape.

Thomas Hansmann, Florian Nottorf

Proceedings of the ICE-B 2014, 2014

2013

A cross-industry analysis of the spillover effect in paid search advertising.

Florian Nottorf, Burkhardt Funk

Electron. Mark., 2013

Operational Integration of EMIS and ERP Systems.

Florian Nottorf, Andreas Mastel

Proceedings of the Information Technology in Environmental Engineering, 2013

Multi-channel Attribution Modeling on User Journeys.

Florian Nottorf

Proceedings of the E-Business and Telecommunications - International Joint Conference, 2013

Which Clicks Lead to Conversions? - Modeling User-journeys Across Multiple Types of Online Advertising.

Florian Nottorf

Proceedings of the DCNET, ICE-B and OPTICS 2013 - Proceedings of the 4th International Conference on Data Communication Networking, 10th International Conference on e-Business and 4th International Conference on Optical Communication Systems, Reykjavík, Iceland, 29, 2013

The Economic Value Of Clickstream Data From An Advertiser's Perspective.

Florian Nottorf, Burkhardt Funk

Proceedings of the 21st European Conference on Information Systems, 2013

2012

Consumer Online Search Behavior: A Cross-Industry Analysis Based on User-Level Data.

Florian Nottorf, Andreas Mastel, Burkhardt Funk

Proceedings of the E-Business and Telecommunications - International Joint Conference, 2012

The User-journey in Online Search - An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data.

Florian Nottorf, Andreas Mastel, Burkhardt Funk

Proceedings of the DCNET, ICE-B and OPTICS 2012, 2012