Farrah Arif
According to our database1,
Farrah Arif
authored at least 2 papers
in 2022.
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Bibliography
2022
Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era.
Int. J. Online Mark., 2022
Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love.
Int. J. Inf. Syst. Chang. Manag., 2022