Eunju Ko

According to our database, Eunju Ko authored at least 1 paper in 2024.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2024

Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity.

Minjung Cho, Eunju Ko, Charles R. Taylor

Comput. Hum. Behav., 2024