Els Gijsbrechts

According to our database¹, Els Gijsbrechts authored at least 3 papers between 2010 and 2019.

Collaborative distances:

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2019

"Hello Jumbo!" The Spatio-Temporal Rollout and Traffic to a New Grocery Chain After Acquisition.

[BibT_eX]

[DOI]

Manag. Sci., 2019

2016

Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption.

[BibT_eX]

[DOI]

Mark. Sci., 2016

2010

Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions.

[BibT_eX]

[DOI]

Eur. J. Oper. Res., 2010