Elena Jährig

According to our database, Elena Jährig authored at least 1 paper in 2017.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2017

Guerilla Marketing Using Social Media as a Success Strategy in Crowdfunding Campaigns: Towards a Research Model.

Elena Jährig, Katharina Ebner, Olivia Hornung, Stefan Smolnik

Proceedings of the 23rd Americas Conference on Information Systems, 2017