Elena Delgado-Ballester

Orcid: 0000-0002-8831-6776

According to our database1, Elena Delgado-Ballester authored at least 3 papers between 2008 and 2021.

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Bibliography

2021
Why Do People Initiate an Online Firestorm? The Role of Sadness, Anger, and Dislike.
Int. J. Electron. Commer., 2021

2019
Fostering brand love in Facebook brand pages.
Online Inf. Rev., 2019

2008
Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands.
Int. J. Electron. Commer., 2008


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