Dongwon Choi

According to our database, Dongwon Choi authored at least 5 papers between 2016 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2022

The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance.

Dongwon Choi, Jooyoung Kim

Internet Res., 2022

Emojis and assertive environmental messages in social media campaigns.

Tae Hyun Baek, Se-Eun Kim, Sukki Yoon, Yung Kyun Choi, Dongwon Choi, Hyejin Bang

Internet Res., 2022

2020

Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads.

Yoon Hi Sung, Dong Hoo Kim, Dongwon Choi, So Young Lee

Telematics Informatics, 2020

2018

Exploring the effects of ad-task relevance and ad salience on ad avoidance: The moderating role of internet use motivation.

Hyejin Bang, Jooyoung Kim, Dongwon Choi

Comput. Hum. Behav., 2018

2016

Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness.

Dong Hoo Kim, Yoon Hi Sung, So Young Lee, Dongwon Choi, Yongjun Sung

Comput. Hum. Behav., 2016