Diego Yáñez Martínez

According to our database, Diego Yáñez Martínez authored at least 12 papers between 2014 and 2023.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2023

Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter.

Mario R. Paredes, Vanessa Apaolaza, Cristóbal Fernández Robin, Patrick Hartmann, Diego Yáñez Martínez

Cyberpsychology Behav. Soc. Netw., February, 2023

2022

Corner-Shopping: Studying Attitudes and Consumer Behavior on the Cornershop App.

Diego Yáñez Martínez, Cristóbal Fernández Robin, Florencia Bohle

Proceedings of the Social Computing and Social Media: Applications in Education and Commerce, 2022

Analysis of the Behavior of E-Sports and Streaming Consumers in Latin America.

Cristóbal Fernández Robin, Diego Yáñez Martínez, Scott McCoy, Pablo Flores

Proceedings of the Social Computing and Social Media: Applications in Education and Commerce, 2022

2021

Online Learning and Student Satisfaction in the Context of the COVID-19 Pandemic.

Cristóbal Fernández Robin, Gonzalo Améstica, Diego Yáñez Martínez, Edgard Toledo

Proceedings of the Social Computing and Social Media: Applications in Marketing, Learning, and Health, 2021

Consumer Attitude and Behavior During Black Friday and Cyber Monday.

Diego Yáñez Martínez, Cristóbal Fernández Robin, Gonzalo Améstica, Scott McCoy

Proceedings of the Social Computing and Social Media: Applications in Marketing, Learning, and Health, 2021

2020

Instagram Stories.

Cristóbal Fernández Robin, Scott McCoy, Diego Yáñez Martínez, Luis Cardenas

Proceedings of the Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing, 2020

2019

Netflix, Who Is Watching Now?

Cristóbal Fernández Robin, Scott McCoy, Diego Yáñez Martínez, Rodrigo Hernández-Sarpi

Proceedings of the Social Computing and Social Media. Design, Human Behavior and Analytics, 2019

2018

Learning in Marketing Simulation.

Cristóbal Fernández Robin, Scott McCoy, Diego Yáñez Martínez

Proceedings of the Learning and Collaboration Technologies. Learning and Teaching, 2018

2017

WhatsApp.

Cristóbal Fernández Robin, Scott McCoy, Diego Yáñez Martínez

Proceedings of the Social Computing and Social Media. Applications and Analytics, 2017

2016

Surfing the Social Networks.

Cristóbal Fernández Robin, Scott McCoy, Diego Yáñez Martínez

Proceedings of the Social Computing and Social Media, 2016

2015

Users and Technologies in Education: A Pending Course.

Cristóbal Fernández Robin, Scott McCoy, Diego Yáñez Martínez

Proceedings of the Learning and Collaboration Technologies, 2015

2014

Technology Acceptance Model: Worried about the Cultural Influence?

Cristóbal Fernández Robin, Scott McCoy, Luis Yáñez Sandivari, Diego Yáñez Martínez

Proceedings of the HCI in Business - First International Conference, 2014