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Devika Vashisht

According to our database1, Devika Vashisht authored at least 3 papers between 2016 and 2022.

Collaborative distances:
  • Dijkstra number2 of seven.
  • Erdős number3 of six.

Timeline

Legend:

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PhD thesis 
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Links

On csauthors.net:

Bibliography

2022
Role of Two-Dimensional (2D) and Virtual Reality (VR) in Effectiveness of In-Game Advertising.
[BibTeX]
[DOI]
Devika Vashisht
Proceedings of the Transfer, Diffusion and Adoption of Next-Generation Digital Technologies, 2022

2017
Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer's need for cognition.
[BibTeX]
[DOI]
Devika Vashisht
,
Sreejesh S.
Internet Res., 2017

2016
Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers' persuasion knowledge.
[BibTeX]
[DOI]
Devika Vashisht
,
Marla B. Royne
Comput. Hum. Behav., 2016


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