Cookhwan Kim

According to our database, Cookhwan Kim authored at least 6 papers between 2011 and 2012.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2012

An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model.

Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang

Expert Syst. Appl., 2012

An empirical study of the structure of relevant keywords in a search engine using the minimum spanning tree.

Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang

Expert Syst. Appl., 2012

How to select search keywords for online advertising depending on consumer involvement: An empirical investigation.

Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang

Expert Syst. Appl., 2012

How to design personalization in a context of customer retention: Who personalizes what and to what extent?

Kwiseok Kwon, Cookhwan Kim

Electron. Commer. Res. Appl., 2012

2011

How to measure the effectiveness of online advertising in online marketplaces.

Cookhwan Kim, Kwiseok Kwon, Woojin Chang

Expert Syst. Appl., 2011

Logistic regression in sealed-bid auctions with multiple rounds: Application in Korean court auction.

Cookhwan Kim, Woojin Chang

Expert Syst. Appl., 2011