Chunping Jiang
According to our database1,
Chunping Jiang
authored at least 5 papers
between 2008 and 2021.
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Bibliography
2021
Reducing Online Sellers' Opportunistic Behavior: Designing Information Consistency and Information Relevancy.
Proceedings of the Human Interaction, Emerging Technologies and Future Systems V, 2021
2010
Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation.
Comput. Hum. Behav., 2010
2009
Exploring Effective Advertising Strategies: The Roles of Formats, Content Relevance and Shopping Tasks on Ad Recognition.
Proceedings of the International Conference on Information Systems, 2009
Does Content Relevance Lead to Positive Attitude toward Websites? Exploring the Role of Flow and Goal Specificity.
Proceedings of the 15th Americas Conference on Information Systems, 2009
2008
Why and When Will Banner Blindness Occur? An Analysis Based on the Dual Processing Theory.
Proceedings of the Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, 2008