Christophe Van den Bulte
Orcid: 0000-0001-9708-1596
According to our database1,
Christophe Van den Bulte
authored at least 12 papers
between 2011 and 2024.
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Bibliography
2024
Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum.
Manag. Sci., 2024
2023
2022
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence.
Manag. Sci., 2022
2016
2015
How to Better Target and Incent Paid Endorsers in Social Advertising Campaigns: A Field Experiment.
Proceedings of the International Conference on Information Systems, 2015
2014
2013
When Does Social Network-Based Prediction Work? A Large Scale Analysis of Brand and TV audience engagement by Twitter Users.
Proceedings of the International Conference on Information Systems, 2013
2011
Rejoinder - Further Reflections on Studying Social Influence in New Product Diffusion.
Mark. Sci., 2011
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models.
Mark. Sci., 2011