Chih-Tung Kao

According to our database, Chih-Tung Kao authored at least 2 papers in 2013.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of four.

2013

Banner Evaluation Predicted by Eye Tracking Performance and the Median Thinking Style.

Man-Ying Wang, Da-Lung Tang, Chih-Tung Kao, Vincent C. Sun

Proceedings of the Design, User Experience, and Usability. Health, Learning, Playing, Cultural, and Cross-Cultural User Experience, 2013

The Right Level of Complexity in a Banner Ad: Roles of Construal Level and Fluency.

Chih-Tung Kao, Man-Ying Wang

Proceedings of the Human Interface and the Management of Information. Information and Interaction Design, 2013