Chenyan Gu

According to our database, Chenyan Gu authored at least 6 papers between 2014 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

A local correlation estimation surrogate-assisted bi-objective evolutionary algorithm for heterogeneous objectives.

Chenyan Gu, Handing Wang

Appl. Soft Comput., January, 2024

Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence.

Chenyan Gu, Shuyue Jia, Jiaying Lai, Ruli Chen, Xinsiyu Chang

J. Theor. Appl. Electron. Commer. Res., 2024

2023

Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon-Feminine Stereotype.

Chenyan Gu, Liang Hu, Xi Lei, Defeng Yang

J. Theor. Appl. Electron. Commer. Res., 2023

The impact of task characteristics on online group participation behavior: a study using information processing theory.

Yuan Sun, Chenyan Gu, Xinjie Zhou, Rong-An Shang

Ind. Manag. Data Syst., 2023

2020

Effect of appeal orientation in sponsored ad forwarding on a microblog platform.

Chenyan Gu, Yunjie Calvin Xu, Minghui Yao

Internet Res., 2020

2014

Advertising Effectiveness of Different Social Appeals through Microblog.

Chenyan Gu, Yunjie Xu, Xiaoai Tan

Proceedings of the Thirteenth Wuhan International Conference on E-Business, 2014