Chengyue Yin

According to our database¹, Chengyue Yin authored at least 4 papers between 2016 and 2019.

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2019

The Impact of the Perceived Attractiveness and Review Valence on Consumers' Purchase Intention in Online Reviews.

[BibT_eX]

[DOI]

Proceedings of the 18th Wuhan International Conference on E-Business, 2019

The Impact of Other Consumers' Visual Information in Online Reviews on Consumers' Attitude and Purchase Intention.

[BibT_eX]

[DOI]

Proceedings of the 18th Wuhan International Conference on E-Business, 2019

Mental Imagery of Travelling Destination: Pictures on the Website.

[BibT_eX]

[DOI]

Proceedings of the 18th Wuhan International Conference on E-Business, 2019

2016

Consumer's Symbol-consumption and Brand Management.

[BibT_eX]

[DOI]

Proceedings of the 15th Wuhan International Conference on E-Business, 2016