Che-Wei Tsui
According to our database1,
Che-Wei Tsui
authored at least 3 papers
in 2008.
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Bibliography
2008
A causal model of consumer involvement: A new approach with intuitionistic fuzzy automata.
Proceedings of the FUZZ-IEEE 2008, 2008
Validating the integrated paradigm for advertising involvement with the intuitionistic fuzzy set theory.
Proceedings of the FUZZ-IEEE 2008, 2008
Conceptualizing product involvement using fuzzy automata and intuitionistic fuzzy sets.
Proceedings of the FUZZ-IEEE 2008, 2008