Chao-Ju Yao

According to our database, Chao-Ju Yao authored at least 1 paper in 2014.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2014

Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products.

Ching-Jui Keng, Van-Dat Tran, Tze-Hsien Liao, Chao-Ju Yao, Maxwell K. Hsu

Internet Res., 2014