Catherine Baethge
According to our database1,
Catherine Baethge
authored at least 2 papers
between 2016 and 2017.
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Bibliography
2017
Customers' Influence Makes or Breaks Your Brand's Success Story - Accounting for Positive and Negative Social Influence in Online Customer Networks.
Proceedings of the International Conference on Information Systems, 2017
2016
Electron. Mark., 2016