Carsten D. Schultz

According to our database, Carsten D. Schultz authored at least 12 papers between 2006 and 2024.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2024

Dark sides of artificial intelligence: The dangers of automated decision-making in search engine advertising.

Carsten D. Schultz, Christian Koch, Rainer Olbrich

J. Assoc. Inf. Sci. Technol., May, 2024

2023

Magic mirror on the wall: Cross-buying at the point of sale.

Carsten D. Schultz, Björn Gorlas

Electron. Commer. Res., September, 2023

2020

Informational, transactional, and navigational need of information: relevance of search intention in search engine advertising.

Carsten D. Schultz

Inf. Retr. J., 2020

The impact of ad positioning in search engine advertising: a multifaceted decision problem.

Carsten D. Schultz

Electron. Commer. Res., 2020

2017

Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?

Carsten D. Schultz

Electron. Commer. Res. Appl., 2017

2016

Insights from consumer interactions on a social networking site: Findings from six apparel retail brands.

Carsten D. Schultz

Electron. Mark., 2016

Driving likes, comments, and shares on social networking sites: how post characteristics affect brand interactions in apparel retailing.

Carsten D. Schultz

Proceedings of the 18th Annual International Conference on Electronic Commerce, 2016

2013

Empirical Insights on the Effect of User-Generated Website Features on Micro-Conversions.

Christian Holsing, Carsten D. Schultz

Int. J. E Bus. Res., 2013

Ranking for the Top: A Misconception of Search Engine Advertisers.

Carsten D. Schultz

Proceedings of the Co-created Effective, Agile, and Trusted eServices, 2013

Association Rules in Web Usage Logfile Data - Empirical Insights into the Use of User-Generated Web Site Features.

Christian Holsing, Carsten D. Schultz

Proceedings of the Co-created Effective, Agile, and Trusted eServices, 2013

2009

Brand and its effect on user perception of search engine performance.

Bernard J. Jansen, Mimi Zhang, Carsten D. Schultz

J. Assoc. Inf. Sci. Technol., 2009

2006

A trust framework model for situational contexts.

Carsten D. Schultz

Proceedings of the 2006 International Conference on Privacy, 2006