Carmela Peñalba-Aguirrezabalaga
Orcid: 0000-0002-4700-7053
According to our database1,
Carmela Peñalba-Aguirrezabalaga
authored at least 2 papers
between 2021 and 2022.
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Bibliography
2022
Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance.
Inf. Manag., 2022
2021
Putting knowledge to work: the combined role of marketing and sales employees' knowledge and motivation to produce superior customer experiences.
J. Knowl. Manag., 2021