Carla Ruiz-Mafé

According to our database, Carla Ruiz-Mafé authored at least 18 papers between 2006 and 2024.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2024

Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study.

Enrique Bigné, Carla Ruiz-Mafé, Rafael Curras-Perez

Comput. Hum. Behav., April, 2024

Online Social Influence and Negative Emotions toward Snow Sports Brands: Moderation and Mediation Effects.

Álvaro Iranzo-Barreira, Carla Ruiz-Mafé, Inés Küster

J. Theor. Appl. Electron. Commer. Res., 2024

2020

Brands as relationship builders in the virtual world: A bibliometric analysis.

Cleopatra Veloutsou, Carla Ruiz-Mafé

Electron. Commer. Res. Appl., 2020

2017

Information flow and WOM in social media and online communities.

Carla Ruiz-Mafé, Cleopatra Veloutsou

Online Inf. Rev., 2017

Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users.

Blanca Hernández Ortega, Joaquín Aldás-Manzano, Carla Ruiz-Mafé, Silvia Sanz-Blas

Inf. Technol. People, 2017

2015

Message-driven factors influencing opening and forwarding of mobile advertising messages.

Silvia Sanz-Blas, Carla Ruiz-Mafé, José Martí Parreño

Int. J. Mob. Commun., 2015

2014

Key drivers of consumer loyalty to Facebook fan pages.

Carla Ruiz-Mafé, José Martí Parreño, Silvia Sanz-Blas

Online Inf. Rev., 2014

Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective.

Rafael Curras-Perez, Carla Ruiz-Mafé, Silvia Sanz-Blas

Ind. Manag. Data Syst., 2014

The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage.

Carla Ruiz-Mafé, Silvia Sanz-Blas, José Martí Parreño

Int. J. E Serv. Mob. Appl., 2014

2013

Social Network Loyalty: Evaluating the Role of attitude, Perceived Risk and Satisfaction.

Rafael Curras-Perez, Carla Ruiz-Mafé, Silvia Sanz-Blas

Online Inf. Rev., 2013

Key factors of teenagers' mobile advertising acceptance.

José Martí Parreño, Silvia Sanz-Blas, Carla Ruiz-Mafé, Joaquín Aldás-Manzano

Ind. Manag. Data Syst., 2013

2010

Why Some Internet Users Don't Buy Air Tickets Online.

Enrique Bigné, Silvia Sanz-Blas, Carla Ruiz-Mafé, Joaquín Aldás-Manzano

Proceedings of the Information and Communication Technologies in Tourism, 2010

2009

Key drivers of internet banking services use.

Joaquín Aldás-Manzano, Carlos Lassala-Navarré, Carla Ruiz-Mafé, Silvia Sanz-Blas

Online Inf. Rev., 2009

Exploring individual personality factors as drivers of M-shopping acceptance.

Joaquín Aldás-Manzano, Carla Ruiz-Mafé, Silvia Sanz-Blas

Ind. Manag. Data Syst., 2009

Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises.

Enrique Bigné-Alcañiz, Joaquín Aldás-Manzano, Luisa Andreu-Simo, Carla Ruiz-Mafé

Int. J. Electron. Bus., 2009

2008

Influence of online shopping information dependency and innovativeness on internet shopping adoption.

Enrique Bigné-Alcañiz, Carla Ruiz-Mafé, Joaquín Aldás-Manzano, Silvia Sanz-Blas

Online Inf. Rev., 2008

2007

Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users.

Enrique Bigné, Carla Ruiz-Mafé, Silvia Sanz-Blas

J. Theor. Appl. Electron. Commer. Res., 2007

2006

Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users.

Carla Ruiz-Mafé, Silvia Sanz-Blas

Internet Res., 2006