Carl F. Mela

According to our database, Carl F. Mela authored at least 12 papers between 2008 and 2023.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2023

The Design and Targeting of Compliance Promotions.

Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, Song Yao

Mark. Sci., September, 2023

2022

A Scalable Recommendation Engine for New Users and Items.

Boya Xu, Yiting Deng, Carl F. Mela

CoRR, 2022

2020

Online Display Advertising Markets: A Literature Review and Future Directions.

Hana Choi, Carl F. Mela, Santiago R. Balseiro, Adam Leary

Inf. Syst. Res., 2020

2019

Monetizing Online Marketplaces.

Hana Choi, Carl F. Mela

Mark. Sci., 2019

2016

Zooming In on Choice: How Do Consumers Search for Cameras Online?

Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela

Mark. Sci., 2016

Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach.

Dae-Yong Ahn, Jason A. Duan, Carl F. Mela

Mark. Sci., 2016

2013

Invited Paper - A Keyword History of Marketing Science.

Carl F. Mela, Jason M. T. Roos, Yiting Deng

Mark. Sci., 2013

2011

A Dynamic Model of Sponsored Search Advertising.

Song Yao, Carl F. Mela

Mark. Sci., 2011

Structural Workshop Paper - Data Selection and Procurement.

Carl F. Mela

Mark. Sci., 2011

2008

Online Auction Demand.

Song Yao, Carl F. Mela

Mark. Sci., 2008

Database Paper - The IRI Marketing Data Set.

Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela

Mark. Sci., 2008

Building Brands.

Mehmet Berk Ataman, Carl F. Mela, Harald J. van Heerde

Mark. Sci., 2008