Cameron McRae
According to our database1,
Cameron McRae
authored at least 3 papers
between 2022 and 2023.
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Bibliography
2023
Reshaping Loyalty Programs for Sustainability: Harnessing the Power of Mobile Marketing.
Proceedings of the 44th International Conference on Information Systems, 2023
2022
Tracing Digital Transformation Pathways from Subsistence Farming to Equitable and Sustainable Modern Society: Revisiting the eKutir ICT Platform-Enabled Ecosystem as an Interstitial Space.
Proceedings of the 43rd International Conference on Information Systems, 2022
Heterogeneity in feature importance and prediction performance for sales at the market and store levels: the case of branded yogurt products in Quebec.
Proceedings of the IEEE International Conference on Big Data, 2022