Caixia Hao

According to our database¹, Caixia Hao authored at least 4 papers between 2022 and 2024.

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2024

Fission marketing on social media platforms with consumer sentiment considerations.

[BibT_eX]

[DOI]

Electron. Commer. Res., September, 2024

Optimal platform sales mode in live streaming commerce supply chains.

[BibT_eX]

[DOI]

Electron. Commer. Res., June, 2024

2023

Resale or agency sale? Equilibrium analysis on the role of live streaming selling.

[BibT_eX]

[DOI]

Eur. J. Oper. Res., June, 2023

2022

Platform advertising and targeted promotion: Paid or free?

[BibT_eX]

[DOI]

Electron. Commer. Res. Appl., 2022