Brett R. Gordon

According to our database, Brett R. Gordon authored at least 10 papers between 2009 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement.

Brett R. Gordon, Robert Moakler, Florian Zettelmeyer

Mark. Sci., July, 2023

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections.

Brett R. Gordon, Mitchell J. Lovett, Bowen Luo, James C. Reeder

Manag. Sci., January, 2023

2021

Digitization and Flexibility: Evidence from the South Korean Movie Market.

Joonhyuk Yang, Eric T. Anderson, Brett R. Gordon

Mark. Sci., 2021

2019

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.

Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava, Daniel Chapsky

Mark. Sci., 2019

2018

An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition.

Yang Li, Brett R. Gordon, Oded Netzer

Mark. Sci., 2018

2015

A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes.

Brett R. Gordon, Baohong Sun

Mark. Sci., 2015

2013

Advertising Effects in Presidential Elections.

Brett R. Gordon, Wesley R. Hartmann

Mark. Sci., 2013

2011

Competitive Strategy for Open Source Software.

Vineet Kumar, Brett R. Gordon, Kannan Srinivasan

Mark. Sci., 2011

Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics.

Brett R. Gordon, Raphael Thomadsen, Eric T. Bradlow, Jean-Pierre Dubé, Richard Staelin

Mark. Sci., 2011

2009

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry.

Brett R. Gordon

Mark. Sci., 2009