Brendan Kitts

According to our database, Brendan Kitts authored at least 32 papers between 1996 and 2024.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2024

Double Distributionally Robust Bid Shading for First Price Auctions.

Yanlin Qu, Ravi Kant, Yan Chen, Brendan Kitts, San Gultekin, Aaron Flores, Jose H. Blanchet

CoRR, 2024

2023

Nonlinear Kalman Filtering with Reparametrization Gradients.

San Gultekin, Brendan Kitts, Aaron Flores, John W. Paisley

CoRR, 2023

2021

An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions.

Tian Zhou, Hao He, Shengjun Pan, Niklas Karlsson, Bharatbhushan Shetty, Brendan Kitts, Djordje Gligorijevic, San Gultekin, Tingyu Mao, Junwei Pan, Jianlong Zhang, Aaron Flores

Proceedings of the KDD '21: The 27th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, 2021

MEOW: A Space-Efficient Nonparametric Bid Shading Algorithm.

Wei Zhang, Brendan Kitts, Yanjun Han, Zhengyuan Zhou, Tingyu Mao, Hao He, Shengjun Pan, Aaron Flores, San Gultekin, Tsachy Weissman

Proceedings of the KDD '21: The 27th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, 2021

2020

Bid Shading by Win-Rate Estimation and Surplus Maximization.

Shengjun Pan, Brendan Kitts, Tian Zhou, Hao He, Bharatbhushan Shetty, Aaron Flores, Djordje Gligorijevic, Junwei Pan, Tingyu Mao, San Gultekin, Jianlong Zhang

CoRR, 2020

Bid Shading in The Brave New World of First-Price Auctions.

Djordje Gligorijevic, Tian Zhou, Bharatbhushan Shetty, Brendan Kitts, Shengjun Pan, Junwei Pan, Aaron Flores

Proceedings of the CIKM '20: The 29th ACM International Conference on Information and Knowledge Management, 2020

2019

The Future of Online Advertising: Thoughts on Emerging Issues in Privacy, Information Bubbles, and Disinformation.

Brendan Kitts, Nathan McCoy, Mark van den Berg

Proceedings of the 2019 IEEE International Symposium on Technology and Society, 2019

Efficient Adversarial Chaff Generation for Challenge-Response Authentication Over Unsecure Networks with an Application to Civilian Radio Networks.

Brendan Kitts, Andrew Potter

Proceedings of the 2019 IEEE International Conference on Intelligence and Security Informatics, 2019

2017

Ad Serving with Multiple KPIs.

Brendan Kitts, Michael Krishnan, Ishadutta Yadav, Yongbo Zeng, Garrett Badeau, Andrew Potter, Sergey Tolkachov, Ethan Thornburg, Satyanarayana Reddy Janga

Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Halifax, NS, Canada, August 13, 2017

2014

Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television.

Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake

Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, 2014

A Comparison of Algorithms for TV Ad Targeting.

Brendan Kitts, Dyng Au

Proceedings of the 2014 IEEE International Conference on Data Mining Workshops, 2014

2013

Real-Time Television ROI Tracking Using Mirrored Experimental Designs.

Brendan Kitts, Dyng Au, Brian Burdick

Proceedings of the Trends and Applications in Knowledge Discovery and Data Mining, 2013

Click fraud botnet detection by calculating mix adjusted traffic value: A method for de-cloaking click fraud attacks that is resistant to spoofing.

Brendan Kitts, Jing Ying Zhang, Gang Wu, Raj Mahato

Proceedings of the 2013 IEEE International Conference on Intelligence and Security Informatics, 2013

Click Fraud Detection with Bot Signatures.

Brendan Kitts, Jing Ying Zhang, Albert Roux, Ron Mills

Proceedings of the 2013 IEEE International Conference on Intelligence and Security Informatics, 2013

Armored ads.

Wesley Brandi, Brendan Kitts, Raj Mahato, Jing Ying Zhang

Proceedings of the 2013 IEEE International Conference on Intelligence and Security Informatics, 2013

Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System.

Brendan Kitts, Dyng Au, Brian Burdick, Jon Borchardt, Amanda Powter, Todd Otis

Proceedings of the 13th IEEE International Conference on Data Mining Workshops, 2013

A High-Dimensional Set Top Box Ad Targeting Algorithm Including Experimental Comparisons to Traditional TV Algorithms.

Brendan Kitts, Dyng Au, Brian Burdick

Proceedings of the 2013 IEEE 13th International Conference on Data Mining, 2013

The Making of a Large-Scale Online Ad Server: Practical Lessons Building One of the World's Largest Online Ad Servers.

Brendan Kitts

Proceedings of the 13th IEEE International Conference on Data Mining Workshops, 2013

2012

Top-10 Data Mining Case Studies.

Gabor Melli, Xindong Wu, Paul Beinat, Francesco Bonchi, Longbing Cao, Rong Duan, Christos Faloutsos, Rayid Ghani, Brendan Kitts, Bart Goethals, Geoffrey J. McLachlan, Jian Pei, Ashok Srivastava, Osmar R. Zaïane

Int. J. Inf. Technol. Decis. Mak., 2012

Tectonic Shifts in Television Advertising.

Brendan Kitts, Dyng Au, Brian Burdick

Proceedings of the 12th IEEE International Conference on Data Mining Workshops, 2012

2010

Targeting Television Audiences Using Demographic Similarity.

Brendan Kitts, Liang Wei, Dyng Au, Stefanie Zlomek, Ryan Brooks, Brian Burdick

Proceedings of the ICDMW 2010, 2010

Attribution of Conversion Events to Multi-channel Media.

Brendan Kitts, Liang Wei, Dyng Au, Amanda Powter, Brian Burdick

Proceedings of the ICDM 2010, 2010

2009

The Components and Impact of Sponsored Search.

Bernard J. Jansen, Theresa Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy

Computer, 2009

2008

Experimental comparison of scalable online ad serving.

Gang Wu, Brendan Kitts

Proceedings of the 14th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2008

2006

Introduction to the special issue on successful real-world data mining applications.

Gabor Melli, Osmar R. Zaïane, Brendan Kitts

SIGKDD Explor., 2006

2004

Optimal Bidding on Keyword Auctions.

Brendan Kitts, Benjamin J. LeBlanc

Electron. Mark., 2004

A Trading Agent and Simulator for Keyword Auctions.

Brendan Kitts, Benjamin J. LeBlanc

Proceedings of the 3rd International Joint Conference on Autonomous Agents and Multiagent Systems (AAMAS 2004), 2004

2002

Large-Scale Mining, Discovery and Visualization of WWW User Clickpaths.

Brendan Kitts, Kevin Hetherington-Young, Martin Vrieze

Int. J. Image Graph., 2002

2001

Intellectual capital: from intangible assets to fitness landscapes.

Brendan Kitts, L. Edvinsson, T. Beding

Expert Syst. Appl., 2001

2000

Cross-sell: a fast promotion-tunable customer-item recommendation method based on conditionally independent probabilities.

Brendan Kitts, David Freed, Martin Vrieze

Proceedings of the sixth ACM SIGKDD international conference on Knowledge discovery and data mining, 2000

1999

Representation Operators and Computation.

Brendan Kitts

Minds Mach., 1999

1996

Book reviews.

Barbara Abbott, Annette Herskovits, Philip L. Peterson, Alfred R. Mele, David J. Cole, Daniel Crevier, Francis Jeffry Pelletier, Istvan S. N. Berkeley, Brendan Kitts, Mike Brown, George Paliouras

Minds Mach., 1996