Brendan James Keegan

According to our database, Brendan James Keegan authored at least 4 papers between 2016 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective.

Brendan James Keegan, Denis Dennehy, Peter Naudé

Inf. Syst. Frontiers, June, 2024

Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment.

Ana Isabel Canhoto, Brendan James Keegan, Maria Ryzhikh

Inf. Syst. Frontiers, June, 2024

2020

An overview of systematic literature reviews in social media marketing.

Jennifer E. Rowley, Brendan James Keegan

J. Inf. Sci., 2020

2016

Instagram's 'Fitspiration' Trend and Its Effect on Young Women's Self-Esteem.

Dee Goldstraw, Brendan James Keegan

Proceedings of the 29th Bled eConference: Digital Economy, 2016