Bingni Ma

According to our database, Bingni Ma authored at least 1 paper in 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type.

Rongkai Zhang, Bingni Ma, Yingyan Li, Fuping Chen, Jianan Yan, Yuxi Lin, Yifan Wu

Proceedings of the E-Business. Digital Empowerment for an Intelligent Future, 2023