Bhakti Mehta

According to our database¹, Bhakti Mehta authored at least 1 paper in 2024.

Collaborative distances:

Dijkstra number² of six.
Erdős number³ of five.

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2024

Negotiating Creativity amidst Interactive Marketing: Understanding Persuasion Tactics of Virtual Influencer Marketing from a Developer's Perspective - Extended Abstract.

[BibT_eX]

[DOI]

Bhakti Mehta

Manisha Pathak-Shelat

Arpan Yagnik

Proceedings of the 19th International Conference on Persuasive Technology, Adjunct Proceedings co-located with PERSUASIVE 2024, Wollongong, Australia, April 10th, 2024

Bhakti Mehta

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