Bei-Jia He

According to our database, Bei-Jia He authored at least 1 paper in 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2020

Brand Experience Affects Brand Personality: Manipulation of Construal Level.

Bei-Jia He, Yi-Wen Chen, Sha Yang

Proceedings of the ICEME '20: The 11th International Conference on E-business, 2020