Beatriz Casais
Orcid: 0000-0002-7626-0509
According to our database1,
Beatriz Casais
authored at least 2 papers
between 2022 and 2023.
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Bibliography
2023
The Influence of Online Ratings and Reviews in Consumer Buying Behavior: A Systematic Literature Review.
Proceedings of the Digital Economy. Emerging Technologies and Business Innovation, 2023
2022
Subject Line Personalization Techniques and Their Influence in the E-Mail Marketing Open Rate.
Proceedings of the Information Systems and Technologies, 2022