Bashar S. Gammoh
According to our database1,
Bashar S. Gammoh
authored at least 2 papers
between 2013 and 2018.
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Bibliography
2018
Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery.
Int. J. Electron. Commer., 2018
2013
Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks.
Int. J. Electron. Commer., 2013