Barbara Woerz

According to our database, Barbara Woerz authored at least 2 papers between 2020 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

UX-Optimized Lottery Customer Acquisition Processes Through Automated Content Creation: Framework of an Industry-University Cooperation.

Diana L. Kolbe, Andrea Müller, Annebeth Demaeght, Barbara Woerz

Proceedings of the HCI in Business, Government and Organizations, 2024

2020

User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing?

Christina Miclau, Barbara Woerz, Laura Heiland, Dennis Hess, Beatrice Weber, Alice Emmler, Hans-Peter Saar, Jonas Belke, Niklas Hose, Oxana Ernst, Andrea Mueller

Proceedings of the HCI in Business, Government and Organizations, 2020